In September 2015 the former First Great Western was reborn as Great Western Railway. We began a new franchise, and one to be marked with the biggest investment in the railways since Brunel. The re-brand is centered on our commitment to put our people and customers first. We recognize the key role rail plays in the local and national economy, and to the people of Bristol.
Inspired by the legacy of Brunel, the new branding is a modern adaptation of the traditional Great Western Railway look and feel, drawing on its 182-year-old heritage to inspire a new identity. As part of the new look, travellers may have already seen the new refreshed branding carried on some of our trains, and new uniforms for our staff will be seen shortly.
Central to GWR’s branding is an improvement package, put together with the Department of Transport (DfT), which will deliver huge benefits to passengers in terms of journey times, capacity and reliability. Alongside the ongoing £7.5 billion investment in improvements to the rail network, a massive fleet upgrade will see new or more modern, greener trains, all with free WiFi, on every area of the network.
The addition of new trains will slash the average age of Great Western’s train fleet by more than half – enabling us to deliver more frequent services, more seats and reduced journey times.
These new services will more than double the number of trains between Bristol and the capital, and an extra 3,476 seats created on suburban Bristol services. This will be supported by 100 extra members of customer-facing staff, and the introduction of dedicated Customer Ambassadors at key stations across the route to help customers with local information, directions and onward travel options.
Local businesses also stand to benefit as a result of being better connected to new and prosperous markets; and showcasing our support the communities that we serve.
That is why we are proud to sponsor the Contribution to the Community Award at this year’s Bristol Post Business Awards. We thank all the entrants for their contribution, and wish them the best of luck.